Employers today are looking for a secret ingredient—something that elevates team enthusiasm, boosts morale, and even fosters an environment that sparks creativity and innovation. The answer might lie in an often-overlooked aspect of working life: choice.
Employees today crave more than just a paycheck. They want flexibility, a sense of control over their work environment, and the ability to integrate their professional and personal lives seamlessly. It starts with the choice of where they work. Research consistently demonstrates a strong link between employee choice and overall satisfaction, not only with work but with life in general.
Coworking spaces have become a powerful solution to address the growing desire for autonomy and customization within the workplace. Here’s how coworking spaces give employees the power of choice—and how that can transform the way we work for the better.
How coworking spaces give employees the power of choice
Coworking spaces are fundamentally about choice. They provide employees with a variety of options that traditional offices often lack:
Variety of inspiring locations
Coworking spaces give employees access to thousands of convenient coworking locations across the globe. Deskpass Teams, for example, gives workers instant access to modern coworking hubs throughout North America and Europe. This expansive network ensures there's a space to suit almost any preference, from vibrant city center locations brimming with energy to quiet, suburban workspaces ideal for focused work. Employees can choose a space close to home, eliminating lengthy commutes and allowing them to reclaim valuable time for personal pursuits.
Alternatively, workers can settle into a workspace for the day near a key business district, facilitating client meetings and fostering a sense of professionalism. For those seeking a change of scenery or inspiration, Deskpass Teams opens doors to workspaces in entirely new locations, perhaps near a favorite coffee shop or park.
Work-life balance
Coworking spaces blur the lines between the traditional office environment and the comforts of home. Many spaces boast amenities like complimentary coffee, healthy snacks, and relaxing outdoor areas. Some even go a step further, offering pet-friendly policies, on-site gyms, or even laundry services. All in all, these creature comforts contribute to a more positive work experience, reducing stress and promoting overall well-being. Employees can seamlessly transition between work tasks and personal errands, such as grabbing a healthy lunch or taking a quick walk with their dog, without feeling confined to a traditional office setting.
Enhanced productivity
By allowing employees to choose a workspace that aligns with their specific task at hand, coworking spaces can significantly boost productivity. Imagine needing to tackle a complex data analysis project. In a traditional office, you might be stuck in a noisy cubicle or a generic conference room. A coworking space, though, empowers you to choose a quiet, private room with ample desk space and ergonomic seating.
Also, if brainstorming a creative marketing campaign is on the agenda, a collaborative workspace with comfortable couches, whiteboards, and easy access to presentation technology might be the ideal choice. Coworking spaces provide the necessary flexibility to match the environment to the work, ensuring employees are set up for maximum focus and efficiency.
Accessibility and convenience
Deskpass Teams puts a network of coworking spaces within easy reach of employees. They can find options conveniently located near their homes, eliminating the need for long commutes. This not only saves them valuable time but also reduces stress levels associated with traffic congestion or unreliable public transportation.
Also, Deskpass Teams allows employees to find workspaces close to key business districts or near errands they might need to run throughout the day. This flexibility empowers them to structure their workday in a way that optimizes their time and minimizes disruption.
Employer-sponsored flexibility
Companies that leverage Deskpass Teams send a powerful message to their employees: choice and well-being are valued. By providing access to a network of coworking spaces, employers demonstrate a commitment to flexibility and a willingness to cater to individual work styles and preferences. Overall, the power of choice can have a significant impact on employee morale and satisfaction.
Future trends in coworking
Coworking spaces are no longer just places to get work done—they're becoming hubs of innovation, community, and tailored experiences. Here's what the future of coworking could hold:
Community comes first: Forget isolated work desks—the coworking spaces of tomorrow are about building communities. Expect to find a greater emphasis on social activities, like music groups, creative workshops, and events that bring people together. These shared experiences foster stronger connections, potential collaborations, and a more fulfilling work environment.
Rural coworking retreats: The coworking wave is spreading beyond bustling cities and into the tranquility of the countryside. We're seeing the rise of themed rural retreats, such as climate innovation labs or wellness-focused coworking spaces. This offers a refreshing alternative to urban work life and appeals to those seeking a balance of focus and inspiration amidst nature.
Boutique vs. corporate experiences: Coworking in the future will cater to diverse needs. On one end, larger, corporate-focused spaces will provide structure and resources for expanding companies. On the other, smaller boutique coworking spots will prioritize the needs of freelancers and remote teams, offering personalized services, intimate networking, and a heightened sense of belonging.
Real-world coworking success stories with Deskpass
The proof is in the results. Coworking spaces offer a proven strategy for creating dynamic, employee-first work experiences. Let's take a closer look at GoodRX successfully using Deskpass to give their team the flexibility they crave:
GoodRx enhances work-life balance
GoodRx, a company focused on prescription drug affordability, recognized the limitations of a traditional office space in fostering a balanced work environment for its employees. They sought a way to reinforce the importance of human connection beyond just colleagues. Deskpass Teams allows GoodRx employees to choose workspaces not only based on location and functionality but also based on the opportunity to interact with a broader community, fostering a sense of belonging and combating feelings of isolation that can sometimes arise in remote or hybrid work arrangements.
GoodRx leverages Deskpass Teams to find spaces in different cities, encouraging collaboration and idea generation when in-person interaction is necessary. GoodRx’s strategic use of coworking spaces demonstrates how they can address a key challenge of hybrid work models: maintaining a strong company culture while offering geographic flexibility.
Choice is the future of work—embrace the future with Deskpass
Coworking spaces are changing the way we think about work. Is your company ready to embrace the power of choice? Contact Deskpass today to learn how we can help you create a dynamic, employee-centric work experience. Or, if you're looking for inspiring places to roll up your sleeves and get to work, get started by downloading our app and booking a desk near you.
Get a complimentary $250 Deskpass credit when you sign up for a Teams account today.
