The world changed in a much bigger way the day COVID pushed us into two years of isolation from friends, family, and our work colleagues. Our perspective on where we can do productive work and our expectations of a modern employer were changed forever. We’re past the point where we need research to tell us that the world has changed. We need to stop spending time and resources convincing companies that hybrid is here to stay and use focus instead on the simple, meaningful options we have to respond appropriately.
There’s absolutely no doubt COVID has/had a profound impact on where and how people perceive the effectiveness and viability of broader hybrid work strategies. Almost every company is working to better understand what the hybrid work requirement means for them and in some cases testing out a wide range of different ideas.